50+ Best Email Subject Lines of All Time

An email subject line is the first point of contact you have with your readers. It’s their first impression and often the deciding factor if they open your message.

The good news is, writing subject lines that win people over is a skill you can learn and practice. Every subject line you write should be focused on helping your reader.

What is the subject line?

A subject line is the introduction that defines the emails purpose. This subject line, shown to the email user or receiver as they look at their list of messages in their inbox, should inform the recipient what the message is about, what the sender wants to convey.

There is a common misconception that you should make efforts while writing the body of your email. After all, the body is where you can expand on the content and reflect on it. However, the subject line of an email is as important as the body.

In this blog, you will learn the following things through examples:

  • Adding some humor to your subject lines can increase your CTR.
  • If you have a long subject title, break it up to make it more interesting.
  • The subject line is the first thing the recipient sees, make sure it’s great.
  • Your subject line is the first impression for your email campaign.
  • Make your subject lines goal oriented and short.
  • Use active voice and present tense to make your subject lines more dynamic.
  • Subject lines can also be a call to action.
  • Make your subject lines relevant to the content of your email.

There’s a lot to be said for brevity: being clear and concise saves time for your users. Let’s know more about this in details.

Email Subject Lines

These are email subject lines that will work:

  • Get 3x more leads.
  • Time to try a new idea.
  • Send better emails.
  • Is your Wi-Fi Okay?
  • Thank you for your order.
  • Time is money, give us five minutes.
  • Hey, this is an opportunity.
  • One day only. 50% off.
  • This week in marketing.
  • How to make a sale?
  • Can’t decide, Rikki? We will help.
  • We picked these for you!
  • Only the best for you.
  • Curated for you only.
  • A customized offer for you.
  • Two minutes to save more.
  • We’d love your feedback!
  • 13 email marketing trends you must know
  • Are we still on for 12?
  • Before you write another blog post, read this
  • How 35 influencers grew their sites from 0-10K visitors
  • I was right – and that’s not good for you
  • It’s time to rethink Black Friday
  • Missed you, how’s Thursday?
  • We’re starting in 5 HOURS
  • You don’t want FOMO do you?

Read also: 22 High Paying Careers for Introverts

What do you write in the subject of an email? Tips for writing an excellent email subject line:

  • Write the subject line first.
  • Keep it short.
  • Place the most important words at the beginning.
  • Eliminate filler words.
  • Be clear and specific about the email.
  • Keep it simple and focused.
  • Use logical keywords for search and filtering.

You can read: Writing Email Subjects and 80+ examples – MailerLite

Best Email Subject Lines

Most of your customers’ email subject lines begin with the word “short”, which makes it difficult for your email to be read. A well-written subject line will lead to further openings, improved click-through rate, and greater revenue and earnings. These are the most accurate emails subject lines to see.

Here are the best email subject lines for you:

  • Celebrate with us; enjoy 50% off today.
  • New Report: 10 Vulnerabilities found!
  • Tell us how you really feel.
  • Special offer for you.
  • Last call before the deal is over.
  • How to use AI & tech to earn?
  • There’s so much more to explore.
  • Naming your podcast is easy.
  • Master the basics of marketing.
  • “What you appreciate, appreciates”
  • Digital Marketer: “[URGENT] You’ve got ONE DAY to watch this…”
  • Digital Marketer: “[WEEKEND ONLY] Get this NOW before it’s gone…”
  • Jersey Mike’s Subs: “Mary, Earn double points today only”
  • Digital Marketer: “Your 7-figure plan goes bye-bye at midnight…”
  • Guess: “Tonight only: A denim lover’s dream”
  • JetBlue: “You’re missing out on points.”
  • Warby Parker: “Uh-oh, your prescription is expiring”

Email Subject

Now, just out of curiosity, how important is the body of the email in comparison with the subject line? It’s quite essential. Let’s talk about subject lines that get opened. A good subject line can do wonders in helping you get your message noticed.

Following are email subjects for great results:

  • How to identify your best client?
  • Your favorite jeans are 20% off.
  • Early bird gets the sale.
  • The best of the bunch is…
  • Wait! Something marvelous is coming.
  • Are you coming tomorrow?
  • We’re still holding the cart for you.
  • Introducing a brand new product.
  • Avoid these deadly blogging mistakes.
  • Your monthly dose of inspiration.
  • Sneak peek inside the …
  • Earn big with our new affiliates.
  • Intruder is back in stock.

email: funny subject lines

Subject Line

Getting a reader’s attention is tough, but it’s even tougher when you’re trying to do it with a subject line alone. And yet, with the average person receiving over 60 promotional emails a day, you need to have a captivating subject line if you want your emails to stand out.

These are subject lines for aspiring entrepreneurs:

  • NEW: [Blog Post Title]
  • [Number] Lessons [I/We] Learned!
  • How [Type of Person] did [Action They Took]
  • The Best Of [Topic]
  • How Your [Data Point] compares to everyone else’s
  • Here’s Why We [Something Remarkable]
  • My Big [Topic] Mistake
  • [Authority’s Name] [Topic + Secret/Tips]
  • How We [Result] In [Timeframe]
  • [Action] Now
  • [Case Study] [Result of Case Study]
  • How To [Achieve Desired Result]
  • [Celebrity] School Of [Topic]
  • Do THIS [Benefit]
  • [Name of Newsletter] [Issue #]
  • [Number] experts [Topic]
  • Avoid These [Number] [Topic] [Pitfalls/Mistakes]
  • [Topic 1], [Topic 2], and [Main Topic]
  • The Art Of [Topic]
  • The [Percentage] Rule Of [Topic]
  • The most interesting [Person] in the world
  • Can’t believe how much you’ll love this [product]
  • Normally We [Do Something]. You Get It [New Way]
  • Last call: [Name of Product] closes in [#] hours
  • Fix Your [Problem] Now
  • Try Out [Product] For Yourself
  • [Flash Sale] [Name of Product] [Discount]
  • [Time Left]: [What’s on offer] for [Discount]
  • Quick Announcement: [Topic] is here
  • [Audience] [Topic]
  • Proof That [Product] Works
  • Don’t buy [Product Name] until you read this
  • [Subject] vs [Subject]
  • The Death Of [Topic]
  • How can you [Topic]?
  • You, A [Desired Result]?
  • Imagine [Desired Result]
  • Save [Discount] [Items] This [Season]!
  • The most surprising [Product] features you aren’t using
  • [Number] People Can’t Be Wrong
  • Use This [Thing]
  • I Found You Through [Contact First Name]
  • A better way to [achieve goal]
  • The Real Reason [Target Market]
  • The Truth About [Topic/Person]
  • The Problem With [Insert Problem]
  • [Event Name] [Reason for Messaging]
  • Let me [action]
  • [Name], are you the correct contact?
  • Can I Help with [Topic/Problem]?
  • Idea to help solve [Problem]
  • [Name], meet [your new product/feature]
  • [Name], just wanted to share this [content] with you
  • Will you reach your [Goal]
  • Found you on [network/website]
  • [Topic] got you [emotion]? Can I help?
  • [Time of day], [Name]
  • [Company/name] rocks!
  • [Name], I’d love to chat about [topic]
  • Here’s the [topic] we discussed
  • [Name], thanks for your time [today, yesterday, last week]
  • We still on for [Date/Time]?
  • [X] Ways to [Experience Growth] with [Product]
  • I forgot to mention [Topic]
  • We haven’t [Action]
  • Missed you, how’s [Day]?
  • What’s your [Question]
  • Follow Up re: [Topic discussed]
  • Awesome to Meet You at [Event/Place] [Date/Time]
  • Touching Base Regarding [Topic] [Date/Time]
  • Checking in on [topic]
  • [One more thing] about [topic]
  • Hey, I [something bad that gets attention]
  • Welcome to [Brand/Name]!
  • Welcome to [Brand/Name] – [Action encouraged]
  • [Business name]: Thank you for being a customer
  • [Date/Time] You [Action took]
  • Your order of [product name]
  • Welcome to [product name] – [next steps]
  • Action Required: [Task]

last chance subject lines for email

Catchy Email Subject Lines

Here are catchy email subject lines that will work:

  • Have You Seen Sheep Dance? (Allbirds)
  • You’re Invited (Birchbox)
  • What you’ve been waiting for ? (Away)
  • It’s Arrived. (Huckberry)
  • You can’t come in (Glossier)
  • They did WHAT with a pair of Crocs? (Crocs)
  • THIS is: High-performance ✅ sustainable ✅ already our best seller ✅ (Frank and Oak)
  • Shhh… Don’t tell anyone (ESQIDO)
  • When life gives you cupcakes… (Johnny Cupcakes)
  • Is it your lucky day? (Death Wish Coffee)
  • You’ve never seen a suit this color… (Shinesty)
  • they said it couldn’t be done (Recess)
  • Your hair care routine is missing something… (Function of Beauty)

How to write good email subject lines? Follow these steps:

  1. Segment your lists.
  2. Use numbers.
  3. Use engaging preview text.
  4. Don’t include a question and exclamation in the same subject line.
  5. Time it right.
  6. Start with action-oriented verbs.
  7. Avoid the ‘no-reply’ sender name.
  8. Use a familiar sender name.
  9. Don’t be afraid to get puny.
  10. Use concise language.
  11. Keep it short and sweet.
  12. Don’t make false promises.
  13. Make people feel special.
  14. Create a sense of importance.
  15. Pose a compelling question.
  16. DON’T USE ALL CAPS or overuse exclamation points!!!
  17. Do tell them what’s inside.
  18. Use personalization tokens.
  19. A/B test your subject lines.

Email Subject Lines That Work

These are email subject lines that work:

  • “Important Weather Advisory”
  • “? Hot freebie alert! 15 free gifts, you pick 5.”
  • “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)”
  • Zillow: “What Can You Afford?”
  • “China Falls, Sleepy Unicorns, And The Deals Aren’t Bigger In Texas”
  • “? Want a Custom Emoji of Tullamore & 6 Months FREE Walks? Book a Walk Today for Your Chance to Win!”
  • “What Did You Think? Write a Review.”
  • “? Free (Cool!) Clothes Alert ?”
  • “Watch Out for This Amazon Phishing Scam.”
  • “Everything you wanted to know about email copy but were too afraid to ask”
  • “The timer’s going off on your cart!”
  • “I got Botox—& THIS is what it looked like”
  • “As You Wish”
  • “Not Cool, Guys”
  • “Uh-oh, your prescription is expiring”
  • “Google sees smartphone heroics in Oreo. It’s The Daily Crunch.”
  • “*Don’t Open This Email*”
  • “1,750 points for you. Valentine’s flowers & more for them.”
  • “Where to Drink Beer Right Now”
  • “Rock the color of the year”
  • “Black Friday shoppers are the worst customers”
  • “Abra-cord-abra! Yeah, we said it.”
  • Buffer has been hacked – here is what’s going on”

creative subject lines for email

Subject Line Examples

Let’s have a look at these subject line examples:

  • Mother nature just doesn’t want to cooperate with us! ⚽
  • This is not another covid email, @name it’s good news!
  • Cyber week – get your one-click finger ready
  • Life happens. And so do giveaways.
  • Poll results and thank you bonuses! (lots of goodies inside!)
  • Welcome to your next escape
  • No, this isn’t turning into a food blog…haha
  • Welcome! Here’s a little freebie to say thank you for joining the fun!
  • Happy friday + surprise inside!?
  • The good, the bad and the…i can’t think of something funny, i need a nap
  • Did you invest in a financial product that wasn’t great?
  • Are you an early bird?
  • Sometimes you just need to vent (literally)
  • I’m a stunningly bad businessperson.
  • [freebie friday] so many secrets…
  • I got another sweet clean freebie for you!
  • Thank you for sticking with me! Check inside for a special giveaway!
  • Here’s a little thank you present for sticking with me.
  • Thank you for saying yes!
  • Gdpr ≠ gosh darn pretzel rolls
  • I have a feeling you will love this!
  • Thank you for being amazing!
  • It’s about dang time!
  • We are so thankful for you
  • There are literally 101 free books in this email
  • Join me on the magic gdpr carpet ride…
  • Hold onto your seat, cross your legs, and wait for the laughs.
  • Dearest, {$name} thank you for your love and support on my new novel!

Good Subject Lines for Emails

These are good subject lines for emails:

  • Not a newsletter but FLASH SALE!
  • {$Name}, it’s bonus sale day!
  • ❤️ share your recipe… And last chance to enter…❤️
  • It felt like a good idea at the time…
  • Time is flying…. Don’t miss out on a good deal
  • ⚡ sizzling summer releases and hot deals ⚡
  • Another one bites the dust
  • A special coupon just for you!
  • Who doesn’t love a sale?
  • ⏩ don’t miss these events from wildfire marketing!
  • A dirty sale, {$name default:”friends”}!
  • Now, this is just getting weird…
  • (mostly) good news!!
  • Don’t let this chance pass you by, {$name default:”friends”}!
  • Sold out in 30 min but wait, there is hope!
  • It’s decision time… Don’t miss this
  • Alright, screw it, distro sale is 35% off and ends tonight!
  • So we did something crazy
  • Last chance! Freebies will be gone tonight!?
  • I’ve had this in my closet for over 10 years
  • The ten minute project that’s so worth it
  • Holiday sale! Yup, I’ve got something free for you!
  • Today is the day! [don’t miss this deal]
  • Last chance to get it {$name}
  • I could not contain my excitement…
  • Sales and freebies everywhere!
  • We did the thing.

What is the purpose of the subject in email? The subject of your email is at the top of the list. The first thing people see, the tagline, or message the receiver sees, the aim of the sentence is to get the reader. See Formulas and Examples for Subjects.

About Faheem Rafique

The author is an entrepreneur and business writer with over ten years of experience in the field of small business ideas, marketing and branding. Let's connect if you have anything to discuss!